In Korea, as in many parts of the world, branded coffee is often expensive. PSY also pokes fun at the new status symbols when he mentions coffee.

Remember PSY lounging on a beach chair which turns out to be in a dusty playground? And what about PSY strutting with a bunch of sexy ladies while trash and other debris fly around and stick to their faces? Then, there's that close-up shot of PSY looking super cool, until the camera pans out to show him sitting in a toilet bowl, his pants around his ankles. In his video, PSY used contrasting images to depict the divide between desire and reality. Therefore, 'Gangnam style' refers to those who aspire to live the ostentatious lifestyle of Gangnam residents but who don't have the means to do so. Given the success and the innumerable spoofs the song has inspired, is 'Gangnam Style' simply about 'dressing classy and dancing cheesy,' as PSY himself told host Ellen de Generes?Ī story on the website of the American publication, The Atlantic, says there's a 'subversive message' behind the song, which is actually a sarcastic take on those who live in the affluent South Korean district of Gangnam. 'Gangnam Style' is also number 4 in Billboard Hot Digital Songs chart. PSY rules Billboard's Social 50 and vaults from number 64 to 11 this week on the Billboard Hot 100. Today, PSY has become the first real crossover musical artist hit from Korea to make a real dent in the U.S., a place many K-Pop artists have tried but failed failed to conquer before. To show how prized PSY is as an artist, even Super Junior's Kim Heechul currently signed with SM Entertainment, expressed regret in losing PSY to YG. In 2010, PSY joined YG Entertainment, the powerhouse behind stars like Big Bang and 2NE1. His unique style, often satirical, was appreciated by sophisticated listeners.

In fact, his second album 'Ssa 2' was controversial and was banned from being sold to younger audiences. When he debuted in 2001 with his album 'PSY from the Psycho World!' his sharp and blunt lyrics were not welcomed with open arms. Few know that PSY was quite a controversial artist. PSY, also known by his birth name Park Jae Sang, is a 34-year old singer, songwriter, rapper, dancer, comedian, and record producer.

Who sang gangnam style